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| Tip 5: Check whether your landing pages are mobile friendly or not. Try to remove all unnecessary flashes & images from your landing page. |
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| Tip 4: Most mobile users are using the web on 2-4 inch screen so your ads should be transparent enough to convey the right message to user. |
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| Tip 3: Monitor Keywords Bid - You can use the Google adwords ads preview and diagnosis tool to check and diagnosis your ads. |
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| Tip 2: Create Mobile Specific Ad Groups - try to use 2-3 words keywords phrases and then create highly themed ad groups for your campaign. |
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| Tip 1: Always create a separate campaign for mobile advertising or create mobile specific campaign for your advertising. |
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| Google Adwords Mobile Campaign Optimization Tips: |
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| Tip 5: Organize Adgroups - Create an individual adgroup for each type of product. |
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| Tip 4: Do not get into a bidding wars to get on the first position in Google it can become extremely costly. |
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| Tip 3: Make sure content targeting is disabled. Leave it until you are more confident with Google Adwords generally. |
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| Tip 2: Target more effectively by using global negatives, so you won’t get wasted clicks. |
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| Tip 1: When starting out your Google Adwords campaign broad matching is probably best avoided. |
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| Here are some basic tips of Google Adwords for you that can help maximize effectiveness. |
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| Tip 10: If you want people to come on to your website before they call you then don’t Use Telephone Numbers in your copy. |
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| Tip 9: Including a seasonal discount in your ad copy is a great way to increase your Click Through Rate and get more sales. |
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| Tip 8: Use negative keywords for your PPC Campaign. |
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| Tip 7: Keep an eye on your campaign, to know who is clicking and did they buy… if not why not? |
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| Tip 6: Set your budget perfectly and double check it. |
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| Tip 5: Checkout your bounce rate - It is important to know your bounce rate. |
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| Tip 4: Stay away from generic keywords, instead concentrate on closely related keywords. |
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| Tip 3: Pick a good landing page, make sure the user is directly goes to that product and not your homepage. |
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