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| watching wrap up for Marketing Leaders by talking the value of context. great job planning/hosting this event! |
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| liking/sharing is affinity, no matter what platform. FB is far from the only source of affinity data |
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| if you get to the 1:1 room in the next 5 min i can at least say hello! |
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| thanks for the tweet - here's a clearer image of the four stages of affinity: |
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| if my speech doesn't go so well tomorrow, it's entirely 's fault! |
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| grrr. watch this video: then blame when you're still humming the jingle tomorrow. |
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| unless it's part of our new value-based content mktg framework... (i'm pushing for information>content>utility>experience) |
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| not as far as i know. what's in australia? |
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| shame you're not at this event () - you'd dig the content. and i think i owe you a drink. |
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| that's why the value of FB for mktrs isn't marketing on FB; it's learning from FB's data to do better mktg elsewhere! |
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| I spent a day with and his DAT team earlier this year - great team of smart ppl doing good thinking |
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| i heard gave a great speech at LA last month; i've carved out time to watch her speech this week in London |
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| thanks for the earworm. 'we hope it's chips, it's chips...' |
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| kicks off today. Can't wait. I'm talking database of affinity, watching great content from , , |
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| that'd be great. how about wednesday, sometime after my speech? |
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| How to build B2B thought leadership? Q&As speaker Arthur Calderwood, SVP Mktg |
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| thx! hope we see you at our london forum next week: also, you can read more here: |
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| thanks! hope you're doing well |
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| MT : One week left to join our EU Marketing Forum, hear from Nestlé, Aston Martin, Deutsche Bank |
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| shoot joe cannon. really, just shoot him. |
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