 | |
| alternatives & substitutes is what I mean when I say 'competition' - Easier to take business from the competition than competitors |
| |
| |
| People justify based upon RIPES R - risk avoidance, I - Image, P - productivity, E - Expenses, S - security |
| |
| |
| Research on the impact of connecting w/ decision makers on interests, values & aspirations |
| |
| |
| B Players become A players by connecting w/ decision makers on interests, values, and aspirations (aka Emotional Favorite) |
| |
| |
| You WIN ON VALUE instead of losing on price when focus on your competition not your competitors (aka Blue Ocean Strategy) |
| |
| |
| CALL HIGHER by analyzing your wins to learn why decision makers choose you (Won Sales Analysis) |
| |
| |
| CLOSE DEALS FASTER by harnessing the Trigger Events that help a decision maker justify a purchase |
| |
| |
| INCREASE YOUR WIN RATE 5X by focusing on those thinking of changing but too busy to act it yet |
| |
| |
| Today is my 10 YEAR ANNIVERSARY AS A LINKEDIN USER. Yes May 13th 2003 was the day that I - user 3,956 of over 200,000,000 users - registered |
| |
| |
| Thanks for supporting . Just finished a lunch and learn on capturing new markets and enjoying a zero |
| |
| |
| Re: word of mouth outsells advertising by 2X used in your webinar this week ... where can I find more info on the report |
| |
| |
| How can you apply Triggers and Word of Mouth to B2B Lead Generation |
| |
| |
| great idea about pairing your product/service with something else so it becomes top of mind and talked about more often |
| |
| |
| word of mouth outsells advertising by 2X and only 7% of Word of Mouth happens online |
| |
| |
| love the idea on your webinar about giving a signed copy of your book to those who submit a question that you use on your webinar |
| |
| |
| Thanks for reaching out i tried 3 different browsers and even tried a Mac instead of a PC. I'll try again later |
| |
| |
| Is down? I keep trying the new contacts page but all I get is a page that says Internal Server Error |
| |
| |
| Great article on Triggers, Word of Mouth & going viral - - by Marketing Prof. Jonah Berger |
| |
| |
| Happy Birthday! I hope all is going well w/ BBM & Social at RIM. Still looking for a Gist substitute. It was an awesome tool! |
| |
| |
| Robert: Here is a link to the recording of my top webinar on Trigger Event Marketing - content rules! |
| |
