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| Our good friends at did their own Q&A on their session on using . |
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| Travel: Share your experience, or time for a break? - via |
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| That's a wrap for 's 2013 in Chicago! Thank you for following along with us this week - watch for recaps on our blog! |
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| Relevancy has a deadline! 2x more engagement on FB with visuals but 90 percent more when they are timely |
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| Yes, it's all about real time marketing. But, make it personal. Don't just Like people's posts or say thanks. Be bold, surprising |
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| Paid, earned, owned convergance is essential. Develop Facebook/social content with paid media team, not in isolation |
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| Social trends from author of "Think Like Zuck," it's all about Millennials. Peer influence twice as important as advertising |
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| Everyone needs to be in your social command center at times: research, comm. manager, IT, PR, sales, R+D, C-suite |
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| Tips for social command center: Be mindful of Twitter rate limits, create listening streams, use Radian 6 to limit duplicate replies |
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| The C-suite may think of a real time command center as just a bunch of people on computers. Show volume, insights on the screens! |
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| Tools of social command center: Visible Tweets, SocialBro, Radian 6 Engagement Stats, Custom uMapper, Trends Map |
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| Mayor supported command center, teams listened to police radio for happenings, H+R Block offered space, citizen tweeters. Wow |
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| capitalized on All Star game to highlight its city. Dozens of people in social command center through the weekend. Impressive |
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| We're about to get a backstage pass to observe the inner workings of a social media command center from KC/MLB All Star Game |
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| Must do's: Sentiment, measuring conversion, analyzing metrics that contribute to objectives (e.g. satisfaction drives market share) |
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| Benchmark sentiment, survey responses post-campaign and then add in context/quality of social conversation for insights |
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| Discover optimizes their website based on visitor origin. After coming from point A, what was most helpful at point B? |
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| Panelists from Walgreens, Discover and agencies dishing on "Making it Count: Measuring Impact in the Age of Big Data" at day 3 of |
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| Impressions, quantity of likes and followers are antiquated ways of conveying social success. Insights, quality of interactions. |
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